bright.blue · Red Bull · Bespoke brand conversation
I want this
Bespoke brand conversation · August 2026

Red Bull, this is what we can do for you

The screens next to your cans are already live in gyms. This is the media you can run, what it costs, and how to switch it on.

One conversation
Media · Price · Click to run
Red Bull live on Bright.Blue screens at The Gym Group
Bright.Blue × Red Bull · Connected retail media
Gym Group liveClosed-loopClick to buy
Slide 01
Who we are

Retail media that sells the can in the machine

Bright.Blue

We turn connected vending into a media channel. Full-motion screens, product listings and post-purchase offers — on the same unit that vends the drink.

Not a billboard across the street

Red Bull already sits in Energy on Gym Group machines. The screen around that can is unused media, at the exact moment someone is about to buy.

What we do differently

Most media creates awareness. We create awareness and capture the transaction before intent decays — then prove booked vs delivered, screen by screen.

Change it overnight

Swap creative mid-flight. A/B test static vs moving. Feature Sugarfree this week, Yellow Edition next. Same estate, same till data.

Gym member tapping a Bright.Blue screen with Red Bull in Energy
Clickstream media for the store · Impression to till
At the machineMeasuredOvernight creative
Slide 02
Who sees it

A national estate, already in your audience

800+
Connected screens
245
Gym Group locations
45k
Views / machine / mo

On average, your advert is seen 45,000 times a month on each machine

1,500 views a day, by people standing in front of the door — not a roadside estimate. Gym Group, travel and campus.

45k
On-screen advert
700
Homepage + category
Till
Checkout + gift

11.0 million screen impressions a month across Gym Group

245 × 45k screen views. 171,500 shopper taps a month. Checkout and gift with purchase counted with the till.

Red Bull branded Bright.Blue machines at The Gym Group
Per machine / month · Screen 45k · Shopper 700 taps · Conversion at the till
Live todayUK network
Slide 03
The media you can run · Screen and shopper

They see Red Bull before they choose

On-screen Red Bull advert in gym
On-screen advert45,000 impressions / machine / mo10s static or moving · 1,500 views a day
Red Bull homepage banner on machine
Homepage banner700 impressions / machine / moEvery tap · first thing they see
Red Bull owning the Energy category
Category lead700 impressions / machine / moEvery Energy browse · listed first
Screen media + shopper media · The placements that start the conversation
Shopper mediaScreen media
Slide 04
The media you can run · Conversion

Then they pay, vend, and come back

Red Bull checkout takeover
Checkout takeoverEvery vend · counted at the tillVideo while they tap to pay
Red Bull gift with purchase
Gift with purchaseEvery vend · counted at the tillQR after the vend · tickets, samples, the next can
Red Bull machine presence
Machine presence45,000 impressions / machine / moListing, branding and sampling on the same unit
Also available: product boost · basket reminder · search spotlight · local deals listing · local leader · sampling days
At the tillAfter the vend
Slide 05
One brand conversation

See it. Find it first. Buy it. Claim more.

1 · See it
1 · See it45,000 / machine / moOn-screen advert beside the weights
2 · Find it first
2 · Find it first700 / machine / moCategory lead · every Energy browse
3 · Buy it
3 · Buy itEvery vendCheckout video · impression tied to the till
4 · Claim more
4 · Claim moreEvery vendPost-vend gift · tickets, samples, the next can
One journey · Four placements · One set of till data
Closed loop
Slide 06
How much is it

Three packages. Pick one. Run one.

On the shelf
Presence
£89 / machine / mo

700 category impressions / machine / mo

Category lead
  • Category listing
  • Featured first in Energy
  • Homepage banner
  • On-screen advert
  • Checkout + gift with purchase
I want this
Shelf + screen
Always-on
£249 / machine / mo

45k screen + 700 shopper / machine / mo

  • Category listing
  • Featured first in Energy
  • Homepage banner
  • 10-second static advert
  • Checkout + gift with purchase
I want this
The full conversation
Takeover
£300 / machine / mo

45k screen + 700 shopper + every vend

Gift with purchase
  • Category listing
  • Featured first in Energy
  • Homepage banner
  • 10-second moving advert
  • Checkout video + gift with purchase
I want this
12-month minimum · Creative included · Billing from go-live. Gym Group at Takeover: 245 locations × £300 = £73,500 / month. Sampling days priced as a campaign add-on.
Presence £89 · Always-on £249 · Takeover £300 · per machine / month
12-month minCreative included
Slide 07
If you want to do it

Click here. We’ll switch it on.

Tell us the package. We’ll confirm inventory, load the Wings creative, and send booked-vs-delivered from the first week.

I want this
Adam Smith
Email
adam.smith@bright.blue
Phone
+44 7714 492134
The conversation
01
Who

Bright.Blue — media on the machine that already sells Red Bull. Impression tied to the till, creative swapped overnight.

02
Media

On-screen advert 45k / machine / mo. Homepage and category 700 taps. Checkout and gift counted at the till. Gym Group: 11.0m screen impressions / month.

03
Price

£89 / £249 / £300 per machine per month. Gym Group Takeover = £73,500 / month. Historic ROS 10–35 per SKU · £1 media has returned £6.20 in sales.

04
Next

Click I want this. We confirm inventory, load the creative, and send booked-vs-delivered from week one.

You already live in Energy. Now own the screen around it.

Bright.Blue × Red Bull · August 2026
Ready to run